Friday, December 7, 2007

Seth Godin - YouTube videos

"All Marketers are Liars" - Seth Godin speaks at Google (48 minutes)

- "Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford and is a contributing editor to Fast Company magazine."

Seth Godin: Sliced bread and other marketing delights (18:58 minutes)

- "In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market."

  • Interview with Seth Godin about "The Dip" - by Josh Kaufman of Personal

  • Also check out the this free resource:

  • Seth Godin's Manifesto: Pushing Past the Dip: How to Become the Best in the World - The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average.

  • Free ebooks from "the Ultimate Entrepreneur for the Information Age"

    The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money...and other free eBooks
    - by Seth Godin MBA, "The Ultimate Entrepreneur for the Information Age" (Business Week)